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Legal Information and Company Details

This Legal Notice sets out the statutory and regulatory information that applies to this website and to the services offered through it. It explains who operates the site, which company is legally responsible for it, the rules that apply when you use it, and where to find the related policies covering privacy, cookies, contracts and payments. It is addressed to visitors, prospective customers and business partners, and it should be read together with the other documents referred to below. Where you place an order or enter into a contract with us, the terms of that contract take precedence over this general notice if there is any conflict between them.

Last updated: 2 November 2026

1. Purpose, Scope and Intended Audience of This Website

This website is a professional resource hub for live television production. It covers studio equipment integration, dynamic camera techniques, acoustic optimisation, lighting design and the production processes that keep news programmes, interviews and live shows on air reliably. The material is written for working professionals, including directors, producers, technical managers, engineers, studio operators, freelancers and students of broadcast production, rather than for a general consumer audience.

The site is published in English and is aimed primarily at users in the United Kingdom. It is not directed at children, and we do not knowingly collect personal information from children. Descriptions of equipment, workflows, standards and timings are provided for general professional guidance and reflect practice at the time of publication. They are not a substitute for manufacturer instructions, site-specific risk assessments, or the judgement of a qualified engineer, broadcast technician or health and safety adviser. Any figures, cue timings or configurations described here must be verified against your own equipment and operational requirements before use in a live environment.

2. Identity of the Website Operator and Its Role

This website is operated under the name observero. The legal entity that operates the site, publishes its content, enters into contracts with customers and carries responsibility for it is Shoot Blue Limited, a private company limited by shares incorporated in England and Wales.

Shoot Blue Limited acts in several distinct capacities, and it is worth separating them clearly:

  • as the publisher and operator of this website, responsible for editorial content, the technical operation of the site and the way information is presented to visitors;
  • as a provider of equipment and production services, where it supplies camera, lighting and related equipment and technical support to film, television and media productions;
  • as the data controller for personal data collected through the site and in the course of business, within the meaning of the UK General Data Protection Regulation and the Data Protection Act 2018.

Where a service is delivered under a separate written agreement, the named contracting party in that agreement is the party responsible for performance. Third-party suppliers, freelancers and subcontractors who take part in a production remain responsible for their own acts and omissions, and their own terms may apply to the specific work they carry out.

3. Legal Form, Registration Details, Tax Identifiers and Responsible Persons

In line with the trading disclosure requirements of the Companies Act 2006 and the information duties that apply to service providers operating in the United Kingdom, the following details identify the business behind this website:

  • Registered company name: Shoot Blue Limited
  • Company registration number: 13033970, registered with Companies House
  • Country and jurisdiction of registration: England and Wales
  • Legal form: private company limited by shares
  • VAT registration number: 494089156
  • Registered office address: MediaCityUK, University of Salford, MediaCityUK B4, Orange Tower, Salford Quays, Salford Quays M50 2HE
  • Company director and responsible representative: Jon Howarth
  • Principal business activity: rental of camera and lighting equipment for film, television and media production

The company name, registration number, place of registration and registered office address are disclosed here, on business correspondence and on order documentation, because United Kingdom company law requires companies to display this information on their websites, business letters, order forms and electronic communications. Failure to display the required information is a criminal offence and can lead to a fine for the company and for any officer responsible for the non-compliant document or web page. If you believe anything on this page is inaccurate or out of date, please tell us using the contact route in section 12 so that it can be corrected.

3.1 Trading disclosures and business correspondence

Where a trading name is used that differs from the registered company name, the registered name is stated alongside it, so that it is always clear which legal entity a visitor or customer is dealing with. The same identifying details appear on quotations, hire agreements, invoices and email footers. If you are contracting on behalf of an organisation, you confirm that you are authorised to bind that organisation to the agreement concerned.

3.2 Licences, authorisations and professional status

The business is not a regulated profession and is not required to hold a professional licence in order to publish general technical guidance of the kind found on this site. Specific equipment use in the field may nonetheless require permits, insurance, risk assessments, method statements, electrical safety checks or broadcast compliance sign-off. Those requirements sit with the production making use of the equipment, not with the website. Where we provide services, the price of the service, the main features of the service, our general terms and conditions, and details of any professional liability insurance we are required to hold are made available before or at the point of contract, in accordance with the Provision of Services Regulations 2009 and the Electronic Commerce (EC Directive) Regulations 2002.

4. Registered Office and How to Reach Us

Our registered office address is MediaCityUK, University of Salford, MediaCityUK B4, Orange Tower, Salford Quays, Salford Quays M50 2HE. This is the address to use for formal notices, service of documents and correspondence about contracts and legal matters. It is also the address at which the company is registered with Companies House.

For general enquiries, technical questions, quotations, bookings and complaints, the fastest routes are:

  • Email: hello-pipelinemedia@salford.ac.uk
  • Telephone: 0161 886 5300
  • Website contact form: available on the Contacts page of this site

Please use the contact form for non-urgent enquiries and include enough detail for us to route your message to the right person. We aim to acknowledge enquiries within two working days and to provide a substantive response within five working days. If your message concerns a live production, a booking deadline or an equipment fault, please use the telephone number above so that it can be dealt with promptly. We may keep a record of correspondence for the purposes described in our Privacy Policy.

5. Access to the Website and Acceptable Use

You may access and browse this website free of charge for lawful purposes connected with your own professional or personal interest in live television production. Access is provided on a temporary basis, and we may change, suspend or withdraw all or part of the site without notice where this is necessary for maintenance, security, legal compliance or editorial reasons.

When using this site you agree not to:

  • use it in any way that breaches applicable law, or that facilitates unlawful activity, infringement or harassment;
  • attempt to gain unauthorised access to the site, its servers, its underlying infrastructure, or any connected system or database;
  • introduce viruses, malware, trojans, logic bombs or any other harmful material, or run automated attacks, scraping or load-testing tools against the site without written permission;
  • copy, reproduce, re-publish or redistribute substantial parts of the content for commercial purposes without our prior written consent;
  • remove, obscure or alter any copyright, trade mark or other proprietary notice that appears on the site;
  • misrepresent your identity or your affiliation with any person or organisation, including when submitting a message through the contact form.

We reserve the right to suspend or block access, and to report suspected criminal activity to the relevant authorities, where there is a reasonable suspicion that these rules have been broken. You are responsible for making your own arrangements to access the site and for ensuring that your equipment and connections are secure.

6. Ownership and Permitted Use of Content, Trade Marks and Other Intellectual Property

Unless stated otherwise, all content on this website, including text, technical explanations, diagrams, layout, design, graphics, logos, photographs, video and audio material, and the selection and arrangement of that material, is owned by or licensed to Shoot Blue Limited and is protected by copyright, database right, design right and trade mark law in the United Kingdom and internationally.

You may view, download and print individual pages for your own internal professional use, provided that you do not modify them and that any copy retains all proprietary notices. Any other use requires our prior written permission, including:

  • reproduction, distribution or publication of content in any medium;
  • use of content in training materials, presentations, tenders or commercial publications;
  • framing, mirroring or deep-linking to parts of the site in a way that suggests endorsement or partnership;
  • use of our name, logo or other brand elements, whether registered or unregistered.

Third-party trade marks, product names, equipment brands and standards referenced on the site remain the property of their respective owners and are used for identification and descriptive purposes only. Their appearance does not imply any endorsement, sponsorship or affiliation. If you believe that material on this site infringes your intellectual property rights, please contact us with the details and we will investigate promptly.

7. Accuracy, Availability and Proportionate Limits of Liability

We take reasonable care to ensure that the information published on this site is accurate and up to date when it is posted. Even so, professional practice, equipment firmware, standards and safety guidance change frequently. We therefore do not warrant that the content is complete, current or suitable for any particular production, and we may update, correct or remove content at any time without notice.

Nothing in this Legal Notice excludes or limits our liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot lawfully be excluded or limited under the law of England and Wales. Subject to that:

  • the site and its content are provided on an "as available" basis, and we do not guarantee uninterrupted, error-free or secure access;
  • we are not liable for loss of profit, loss of business, loss of anticipated savings, loss of opportunity, or any indirect or consequential loss arising from use of, or inability to use, the site;
  • we are not liable for decisions taken in reliance on general technical guidance published here, which must always be checked against your own equipment, risk assessments and compliance requirements.

Where we supply equipment or services under a separate contract, the liability provisions of that contract apply to that supply, together with any mandatory statutory rights that cannot be waived. Nothing here affects your statutory rights as a consumer where consumer law applies.

8. External Links and Third-Party Content

This site may refer to or link to external websites, specifications, standards bodies, equipment manufacturers or industry resources. Those references are provided for convenience and context only. We do not control third-party sites and are not responsible for their content, accuracy, availability, security practices or privacy policies. A reference to a third-party product, service or organisation does not amount to an endorsement.

If you follow a link away from this site, you do so at your own risk and the terms and privacy notices of the destination site will apply. Equally, if a third-party site links to us, that link does not imply any relationship, approval or association unless we have stated so in writing. If you believe a link on this site is broken, misleading or inappropriate, please let us know.

9. Privacy, Cookies and Data Protection

We process personal data in accordance with the UK General Data Protection Regulation, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations. As data controller, we are required to tell you who we are, how to reach us, why we use your information, the lawful basis for each purpose, who we share it with, how long we keep it and what rights you have. Those details are set out in our Privacy Policy, which forms part of the way this website is operated.

In summary, we collect the information you provide when you complete the contact form or correspond with us, together with limited technical information generated when you browse the site. We use it to respond to enquiries, to provide quotes and services, to keep business records, to meet legal and tax obligations and to protect the security of the site. We do not sell personal data. Where we rely on consent, you can withdraw it at any time; where we rely on legitimate interests, you can object to that processing.

Our Cookie Policy explains which cookies and similar technologies are used, whether they are strictly necessary for the site to function, and how you can control or withdraw your cookie choices through the site-wide cookie banner or your browser settings. Strictly necessary cookies are used without consent because they are essential to deliver the service you request; any non-essential analytics or preference cookies are only set on the basis you have chosen. You have the right to be informed, to access your data, to have it corrected or erased, to restrict or object to processing, to data portability and to complain to the Information Commissioner's Office. Requests can be made using the contact details in section 4.

10. Terms of Business, Orders, Payment and Refunds

Use of this website for information purposes does not create a contract between us. A contract for equipment hire or production services comes into existence only when we confirm a booking in writing or when we begin performing the agreed services, whichever happens first, and it is governed by our Terms and Conditions of Business together with any written quotation or hire agreement issued for the specific job.

Our Terms and Conditions of Business cover how bookings are made and accepted, hire periods and extensions, delivery and collection, insurance and risk in the equipment, security deposits, cancellation charges, damage and loss, late return charges, and the technical standards and access requirements a production must meet. Our Payment and Refund Policy explains accepted payment methods, when payment falls due, invoicing, deposits, interest on late payment, and the circumstances in which a refund or credit may be given, including your cancellation rights. Where you are dealing as a consumer, cancellation rights are also set out in the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, and any refund will be made without undue delay to the original payment method. Copies of the Terms and Conditions of Business, the Privacy Policy, the Cookie Policy, the Payment and Refund Policy and any sustainability or safe working policies are available on request.

11. Applicable Law, Competent Courts and Consumer Dispute Rights

This Legal Notice and any dispute or claim arising out of or in connection with it or the use of this website are governed by the laws of England and Wales. Subject to the paragraph below, the courts of England and Wales have exclusive jurisdiction, and we both agree to submit to that jurisdiction.

If you are a consumer resident in Scotland or Northern Ireland, you may also bring proceedings in the courts of your own country, and nothing in this notice affects your right to rely on the mandatory consumer protections of your place of residence. Mandatory provisions on the governing law applicable to consumer contracts, including those derived from retained EU law, continue to apply where they give you greater protection.

We would always prefer to resolve a complaint directly first, so please raise it with us using the contact details in section 4 and allow us a reasonable opportunity to put things right. UK consumers may also seek advice from Citizens Advice or a trading standards service, and disputes that cannot be settled amicably may be referred to an alternative dispute resolution provider, where both sides agree to that route. Alternative dispute resolution is voluntary; it does not remove your right to go to court.

12. Modern Slavery, Accessibility and Equality

We do not tolerate slavery, human trafficking, forced labour or exploitative working conditions in our own operation or in our supply chain, and we expect the same standards from suppliers, sub-contractors and partners. Where the organisation is required to publish an annual slavery and human trafficking statement because it meets the turnover threshold in the Modern Slavery Act 2015, that statement is published on this website and a prominent link to it is provided on the home page. Any concern about labour conditions connected with our business can be reported to us confidentially using the contact details in section 4.

We want this website to be usable by as many people as possible. Content is written in plain language, structured with headings, and designed to work with keyboard navigation and screen readers. If you encounter a barrier, need information in a different format, or require reasonable adjustments in order to use our services, please tell us and we will do what we reasonably can to help.

13. Contact Route, Changes to This Notice and Last-Updated Date

We may amend this Legal Notice from time to time to reflect changes in the law, in our business or in the way the site operates. The version published on this page is the version in force, and the last-updated date at the top of the page shows when it was most recently revised. Where a change materially affects existing contracts or how we use personal data, we will give appropriate notice and, where required, ask for your consent again.

If you have a question about the information on this page, wish to request a copy of any of the policies mentioned, or want to raise a legal or regulatory concern, please write to us at MediaCityUK, University of Salford, MediaCityUK B4, Orange Tower, Salford Quays, Salford Quays M50 2HE, email hello-pipelinemedia@salford.ac.uk or telephone 0161 886 5300. Enquiries received through the contact form on the Contacts page are also monitored. Please include your name, your organisation if relevant, and sufficient detail for us to identify the matter you are referring to.

This Legal Notice was last reviewed and updated on 2 November 2026.